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Wilbur Curtis Single-Cup Brewing System Genesis is Born

Wilbur Curtis Genesis 3

A lineup of three two-hopper Wilbur Curtis Genesis machines. All images courtesy of Groupe SEB.

California-based commercial coffee equipment manufacturer Wilbur Curtis has launched a single-serve bean-to-cup brewing machine called Genesis for convenience, cafe and noncommercial foodservice settings.

The new super-automatic machine grinds roasted coffee coarsely, deposits the grounds into a brewing chamber and lightly tamps it. From there, hot water and coffee are combined and pressurized for fast and thorough extraction to produce coffee drinks ranging from 12 to 24 ounces with a head of foam on the surface.

Wilbur Curtis Genesis 2

The Genesis comes with  two hoppers that hold approximately 2.2 pounds (1 kilogram) of beans. For each new roast loaded into a hopper, operators can adjust the dose and grind, as well as the duration, pressure and temperature of the brews.

After that initial programming, users can serve themselves through a 10-inch touchscreen. Genesis machines equipped with optional Smart Remote and Telemetry capabilities can be operated touch-free with smartphone scans.

The Telemetry feature also provides multi-unit operators with sales and performance analytics.


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The Genesis is among the first new machines to be rolled out by Wilbur Curtis since its acquisition by French conglomerate Groupe SEB in early 2019.

Emmanuel Couppey, Vice President of Marketing for SEB North America, told Daily Coffee News that development of the machine was initiated in April 2020. The goals for the Genesis are to reduce the waste, increase the precision and ultimately lighten the labor associated with high-quality individual cups of freshly brewed coffee.

“The Curtis Genesis is engineered for simplicity and profitability,” Couppey told DCN. “With an easy-to-navigate touch display — for either self-serve or staff operation — customers are moments away from spectacular bean-to-cup black coffee.”

Wilbur Curtis Genesis 1

Pricing information for Genesis machines has not been disclosed. Machines are for sale and shipping now.

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