Coffee consumption outside the home has reached its highest level since January 2020, according to the latest edition of the United States National Coffee Association‘s biannual consumer trends report.
Based on surveys of a representative sample of the U.S. population, the fall National Coffee Data Trends (NCDT) report found that 36% of people who said they drank coffee within the past day did so “out of home” (i.e., in a coffee shop, cafe, office, etc.).
According to the NCA — the trade organization whose membership comprises many of the largest coffee roasting, trading and logistics companies in the country — that level of out-of-home consumption has not been reached since the Spring 2020 report, which involved surveys just prior to the COVID-19 pandemic.
The 36% figure matches the level found in the 2018 report, and exceeds the levels found in the NCDT reports from 2012-2016, according to a DCN review. The number was only 30% in 2012.
The most recent report also found that 81% of coffee drinkers reported drinking coffee at home within the past day. That figure is on par with levels throughout the past 12 years.
This past spring, the NCDT report showed that daily coffee consumption in the U.S. reached a two-decade high (in terms of incidence), with 67% of people saying they drank some sort of coffee within the past day. Meanwhile, the group’s research has found that specialty coffee consumption is at an all-time high in the U.S., with 45% of coffee drinkers saying they drank “specialty” within the past day.
The fall edition of the NCDT is available to non-NCA members for $1,499, and to NCA members for $499. The NCA is hosting a webinar on the results on Wednesday, Sept. 25.
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