Groundwork Coffee Reaches Cold-Brew Deal With Whole Foods Markets

Groundwork Coffee organic cold-brew

North Hollywood, Calif.-based roastery and retailer Groundwork Coffee has reached a deal to sell its cold-brew bottled coffee in Whole Foods stores throughout Southern California.

The company says the certified organic coffee, brewed and bottled at its roastery, has a 60-day shelf life, refrigerated. The bottles will be sold as singles and in four-packs, retailing for $3.49 and $13.96, respectively.

“Selling at Whole Foods is a natural extension to an existing business relationship,” says Groundwork Co-Owner Eddy Cola, adding that sales of the company’s 1-pound cans of roasted beans have doubled at Whole Foods locations over the past year and a half. “In addition to our companies sharing a similar sensibility in regards to how we conduct our business and the products we sell, we appeal to the same customers.”

In addition to its wholesale bottled coffee and roasting operations, Groundwork now operates seven retail locations in Southern California.