In this week’s episode of Unpacking Coffee, Kandace and Ray meet with Chip Grabow, the founder and owner of Atlanta-area micro roaster Radio Roasters, which has been in development since 2013, but launched as a full-fledged direct-to-consumer and wholesale roastery last year.
Grabow, who came to Atlanta to join CNN as an editor after working for years as a producer at NPR, has tied the coffee brand in with his own professional experience and personal connection to radio broadcasting and music, respectively, offering the slogan, “Broadcasting Good.”
For his coffee venture, that broadcast often comes to consumers through a subscription service that offers various packages, many featuring numerous coffees in smaller bag sizes. Grabow told Kandace and Ray that one of the concepts he tries to impart to consumers relatively new to specialty coffee is that it is a perishable food product, not something to be purchased in large quantities and stored in a freezer:
Unpacking Coffee is a weekly show discovering new coffee roasters one episode at a time led by Kandace and Ray of the Portland-based studio Needmore Designs, which specializes in coffee, wine and lifestyle brands.