The New York-based coffee retail business-facing service provider Cups has introduced a new free tool called the Menu Analyzer, allowing current or prospective coffee sellers to get an idea of how their drink pricing stacks up against other retailers locally, regionally and across the country.
The online analyzer contains data gathered by Cups through its partner shops, as well from phone calls to shops in cities which the company doesn’t yet have a presence. In total, 14 major U.S. cities are accounted for, and the analyzer survey asks shop representatives to input individual prices for brewed coffee, latte, cappuccino, cold brew and espresso.
Following the quick survey, the analyzer cranks out simple percentage-based comparisons. A user may discover, for example, that their standard latte is 17 percent above the average price in the Germantown neighborhood, and so on.
Users are asked to input their shop name and an email address. A Cups representative has confirmed with Daily Coffee News that while that information may be utilized by Cups in their follow-ups to explore users’ potential interest in joining the Cups partnership network, the information will not be added to any newsletter or mass mailing lists.
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page for contact information.