At long last, Dunkin’ Donuts has committed to phasing out its polystyrene foam to-go cups for hot drinks, which despite being a tangible element of the much-beloved coffee brand have been a longstanding stain on the company’s historically meek corporate sustainability efforts.
The company intends to eliminate the cups beginning this Spring, with a targeted completion date of 2020. The company already offers paper cups in Europe and other jurisdictions in which the grossly environmentally unfriendly polystyrene foam is not allowed.
Beginning in the California and New York markets, as well as at new Dunkin’ concept retail stores, the company will be switching to double-walled paper cups with paperboard certified to the Sustainable Forestry Initiative Standard, an entry-level standard that has proven controversial in environmental sustainability circles. Dunkin’ will continue to use its existing plastic lids for hot drinks.
“With heat retention properties equal to the company’s foam cup, the new double-walled paper cup will keep beverages hot while keeping hands cool, without the need for a sleeve,” Dunkin’ Donuts said in an announcement of the new goals today.
Despite the fact that the vast majority of coffee sellers throughout the world have managed to never use foam cups, Dunkin’ has maintained time and time again over the past decade that the existing cup market offered no reasonable alternatives. The company even went so far as to devise alternatives to mimic polystyrene foam for jurisdictions in which the material had been banned.
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher (at) dailycoffeenews.com, or see the "About Us" page for contact information.