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SCA Confirms 2021 Specialty Coffee Expo is Happening This Fall in New Orleans

Expo New Orleans Logo

The Specialty Coffee Association (SCA) today confirmed that the 2021 Specialty Coffee Expo is a go this Sept. 30 through Oct. 3 in New Orleans. Registration for attendees opens June 1.

Should the event come to pass, it will be the first SCA Expo since the April 2019 event in Boston. The 2020 event in Portland was canceled due to the COVID-19 pandemic.

“We are extremely excited to be welcoming our community to a physical trade show again after over a year of not having met in person,” SCA CEO Yannis Apostolopoulos said in this morning’s announcement. “The effective health and safety guidelines and regulations we are putting in place prioritizes the safety of attendees and exhibitors, and allows us to bring back much-loved Expo features.”


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Hundreds of exhibitors are already registered for the Expo, which includes the main exhibit halls, the Roaster Village, the U.S. Coffee Championships, and awards programs. Bringing together some 14,000 attendees and exhibitors at the last in-person event in 2019, the Expo also offers a broad range of educational opportunities, cuppings and networking events. The SCA is currently accepting lecture proposals for the 2021 event, with a May 28 deadline.

Naturally, much of 2020 into 2021 has been an unforgiving period for event organizers all over the world.

The SCA has temporarily reimagined some of its most popular events — such as the Re:Co Symposium and the Roasters Guild Sensory Summit — to online formats over the past 13 months. The most recent of the group’s main U.S. and European trade shows was World of Coffee Berlin in June of 2019.

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3 Comments

Tionico

WHY didn’t they pick a venue in Florida or Texas, which states have prett much done away with all the fear0based restrictions? What guarantee to they have that New Orleans will actually go ahead with it should “certain things” change between now and then?

It will be interesting to learn what their “safety precautions” will actually be. Wil they be so constrictive as to preclude functional learning environments, and functional access to the trade show booths? I’d want answers to these questions before booking any travel or accomodations to attend this event.

Andrew Hetzel

I was a SCA board member for seven years until 2020 and am reasonably familiar with the process. Venues are contracted 5 or more years in advance, N.O. was chosen by the events team for ’21 while I was still on the board a very long time ago. Convention centers are selected based on date availability, capacity, cost, airlift, and suitability for SCA’s functions, like training, meeting, and roasting (fire knocks out a lot of them). Houston has a conference center that SCA regularly returns to and likely will again because it meets the specifications. Safety protocols for New Orleans are already listed on the event website, here: https://coffeeexpo.org/covid19-safety . Cheers.

Tionico

Thanks for the link.

I undertand about the long lead time for facilities, have been aware of that for a long time. But i had figure,d wrongly, that with the virus situation being made what it is, many events would be cancelling, thus opning up more facilities on shorter notice. Guess I was wrong.

I checked out the “security” protpcols, and have decided I will not be attending.

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