2024 United States Barista Champion Frank La competing at the 2024 WBC in Busan, South Korea. Specialty Coffee Association press photo.
The Specialty Coffee Association’s World Barista Championship (WBC) is returning to Milan, Italy, in 2025, in conjunction with the HostMilano trade show.
The show, which draws tens of thousands of visitors to the renowned coffee city every two years, is taking place Oct. 17-21 at the sprawling Fiera Milano (Rho) complex. It will be the second time the World Barista Championship has come to Milan in the competition’s 24-year history.
Earlier this month, Mikael Jasin of Indonesia won the 2024 World Barista Championship in Busan, South Korea.
The WBC is the flagship annual barista competition of the world’s largest coffee trade group, the Specialty Coffee Association (SCA). The event has included sanctioned national barista champions from more than 50 countries in recent years.
The HostMilano show, meanwhile, represents one of the coffee industry’s largest gatherings every two years. The show is particularly heavy on new equipment releases from companies in espresso’s birthplace of Italy, as well as from international brands.
At the HostMilano trade show in Milan, Italy. 2023 HostMilano press photo.
“We are proud and delighted to welcome the SCA to Host 2025,” Fiera Milano Exhibitions Director Simona Greco said in an announcement that was just released by the SCA. “This important partnership consolidates HostMilano as a global reference for the entire coffee world and testifies to Milan’s role as one of the great coffee capitals of the world.”
The SCA has not yet announced the 2025 dates and locations of the six other competition events in its World Coffee Championships portfolio: the Cup Tasters championship, the Latte Art championship, the Coffee in Good Spirits championship, the Brewers Cup, the Coffee Roasting championship and the Cezve/Ibrik Championship.
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