Emeryville, Calif.-based Peet’s Coffee & Tea yesterday unveiled its flagship store near the White House on Pennsylvania Avenue in Washington D.C., where it plans to open 23 stores this year.
The D.C. market will represent Peet’s biggest East Coast retail footprint, and it is part of a larger nationwide expansion plan that will bring the company’s total to nearly 3oo stores by next year. Rollouts have already begun in Cleveland, Detroit, Columbus and Pittsburgh, and Chicago will soon see an influx of 20 stores.
In D.C., the company is partnering with local bakery providers Baguette Republic and Hawthorne Fine Breakfast Pastry, as well as local non-profit, 826DC, to provide dedicated store space for student tutoring sessions and writing workshops.
“This is an exciting time in Peet’s history as Washington D.C. will officially become our second biggest home outside of California,” Dave Burwick, Peet’s president and CEO said in an announcement yesterday.
The Pennsylvania flagship store reflects a design concept unveiled in the Bay Area earlier this year, in which graphic displays, furniture and artwork are intended to recall the company’s California and corporate history, while some touches are specific to the local market.