JAB Holding Company subsidiary JAB Beech Inc. has announced the acquisition of Krispy Kreme Doughnuts Inc. for approximately $1.35 billion, an approximately 25 percent premium over the company’s closing share price on May 6.
The announcement comes just two months after JAB — backed by the billionaire Reimann family of Germany — completed its $13.9 billion acquisition of Keurig Green Mountain. Within the past four years, JAB or JAB Beech Inc. have acquired majority stakes in other major coffee brands including Peet’s Coffee & Tea (2012), Caribou Coffee (2012), Jacobs Douwe Egberts (2014) and Espresso House (2015). Under JAB’s ownership, Peet’s has since acquired the specialty coffee brands Stumptown Coffee Roasters and Intelligentsia Coffee.
Coffee represents only about 5 percent of the doughnut-focused chain’s sales, according to sources in a Bloomberg report last year, but the company has been making concerted efforts to increase coffee sales. Earlier this year, the company unveiled a new prototype shop in Winston-Salem designed to encourage coffee sales, while giving employees the title of barista and introducing to-order grinding and manual espresso preparation for an expanded coffee menu.