Emeryville, California-based Peet’s Coffee has announced the appointment of longtime Wm. Wrigley executive Casey Keller Jr. as CEO. Keller replaces Dave Burwick, who left Peet’s earlier this year to join Sam Adams maker Boston Beer Company.
In his most recent role of global president of the Mars Inc. subsidiary Wrigley, Keller was responsible for driving sales and profit growth for the global gum, mints and candy business. He’ll now turn to coffee, where Peet’s has been ramping up efforts in the cold brew, RTD and single-serve categories.
“Peet’s has been a pioneer in the craft and ready-to-drink coffee segment and I am excited to continue the Peet’s tradition through the company’s next phase of growth,” Keller said in an announcement by the company today. “I’ve long admired Peet’s leadership in specialty and craft coffee, and I am eager to get to work with the entire Peet’s team.”
Prior to joining Wrigley/Mars, Keller served as president of the skincare product company Alberto Culver USA, and he has held senior roles with Procter & Gamble, HJ Heinz and Motorola.