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20 New Coffee Shops for 2021: Eastern United States


The Felix Roasting Co. coffee shop and bar in New York City’s SoHo neighborhood opened this year. Images courtesy of Felix Roasting Co.

While the eastern portion of the United States has some drastic cultural differences — from the coastline to Appalachia, or the bustling north to the sweltering south — the common love of coffee runs as deep as the waters of the North Atlantic.

Unfortunately, the COVID-19 pandemic has been too much to bear for an untold number of cafes this year, when already slim margins were driven to their limits, and temporary closures too often became permanent ones. Yet some entrepreneurs brazenly defied that trend in 2020, opening their first ever shops or pushing forward with pre-existing expansion plans with hope for a brighter tomorrow.

We profiled at least a half a dozen beautiful new independent shops that opened in New York City, the country’s early epicenter of the pandemic, some by new companies and some by existing players. Atlanta’s love of coffee supported several standout cafe openings this year, while other inspiring ribbon-cuttings from south Florida to Montreal proved that the show must go on.

Daily Coffee News was also excited to report on an exciting number of East Coast businesses owned and operated by women, people of color, and members of other groups that remain underrepresented in coffee ownership positions.

There were also some beautiful new interiors designed and revealed in anticipation of better times ahead, when a visit to a coffee shop can entail much more than a mask-muffled to-go order.

As we head into 2021, here’s a look back at 20 notable 2020 openings in the eastern U.S. and Canada.


The retail bar at the Coffee Project NY roastery and training campus in Long Island City, New York. Photo by Peter Ng, courtesy of CPNY.

Coffee Project NY Gets Busy with Roastery, Retail Bar and Training Campus in LIC

New York City-based progressive specialty coffee company Coffee Project NY has opened its third retail location inside a 3,750-square-foot space in Long Island City. The facility will soon also house the company’s roasting operation, as well as the only Specialty Coffee Association (SCA) Premier Training Campus in New York, pending approval.

Curiosity and Comfort Meet at Roastology’s Expansive New HQ in Richmond

The critical thinkers at Roastology Coffee have unveiled an expansive, 4,500-square-foot new home in Richmond, Virginia, in which to comfortably explore the sweet science of coffee.

Working On Their Daymoves: James Murphy and Partners Open Brooklyn Coffee Shop

LCD Soundsystem founder and frontperson James Murphy is perhaps the highest profile member of the Four Horsemen/Daymoves ownership team, which also includes Christina Topsøe, Randy Moon and Justin Chearno.

Old Vienna with New Coffee at Porcelain Cafe in Queens, New York

One of New York’s newest coffee haunts and eateries, Porcelain combines a large dash of old-world Austria with just a splash of 2019 Hollywood in the Ridgewood neighborhood of Queens.

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Klvn Coffee courtesy photo.

An ‘Opiated Pacific Coast Daydream’ at Klvn Coffee Lab in Pittsburgh

Five days after Klvn Coffee Lab Co-Owner Jeff Sloan returned from a surfing and coffee sourcing trip to Peru this past September, he and co-owner Will Humphrey moved the entire roasting operation into a new 2,700-square-foot space in Pittsburgh’s Larimer neighborhood.

The Kaleidoscopic Coffee Opulence of Felix Roasting Co. in Manhattan

If ever there was a foil to the stark design aesthetic that swept over so many New York City cafes through the 2010s, it is Felix Roasting Co., a relatively new Midtown coffee oasis that eschews minimalism in favor of kaleidoscopic splendor.

Florida’s Narrative Coffee Roasters Enters New Chapter with First Coffee Shop

The currently half-capacity crowd can enjoy the natural light pouring in through three walls of glass as they approach the bar, beneath which waterfall tiling cascades onto the floor.

As Doors Reopen in Greenville (SC), Unlocked Coffee Appears

Unlocked Coffee Co-Owner Rocío Salazar told Daily Coffee News that the coffee company maintained the building’s overall modern-industrial vibe within its own 1,700-square-foot interior, which includes exposed brick walls, concrete floors and metal piping. Some wood surfaces add a natural element under geometric pendant lighting, while the bar features a tile mosaic that invokes the owners’ Latin American roots.


Courtesy photo by Atlanta Coffee Shops.

Flights, Food and Color Flow From Perc Coffee’s New Atlanta Shop

Inside, a colorful interior awaits customers for when safety permits. The mint green walls of the 1,760-square-foot space are brightened by two-story-tall windows that also channel sunshine down onto floors with pink, red and blue designs. On the gleaming white top of the warm wood-fronted bar is a stretch of matte black equipment reflecting the seriousness with which Perc approaches its craft.

Cafe Pista Pedals Through with New Roastery Cafe in Montreal

“Design is something we love at Pista,” Cafe Pista Co-Owner and Roaster Alexandre Séguin told Daily Coffee News. “From our spaces to our coffee bags, it’s something we take pride in doing well. We worked with two designers from a firm called MPGMB for our [Rue] Masson space. It focuses on natural light, brightness and a variety of forms and shapes to add texture and flow to the room.”


The new Pueblo Querido bar in Williamsburg, Brooklyn. Courtesy photo.

The Second Pueblo Querido Shop in Brooklyn is a Celebration of Colombian Coffee

Visitors are perhaps most boldly transported, so to speak, into the culture of Colombian coffeelands by an actual imported Willys Jeep parked on the cafe floor near the entrance. The Willys, a beloved symbol of Colombia’s proud agricultural spirit, now also provides a bright red focal point inside the shop.

Aero Coffee Roasters Rolls Into Retail Roastery and Bakery Outside Boston

With views from the Aero cafe into the roastery, Femino hopes customers will naturally take an interest in the nuances of different roast profiles. A large, bright adaptation of Counter Culture Coffee’s coffee taster’s flavor wheel is a focal point of the otherwise clean interior filled with blues and whites.

Uncommon Coffee Makes Exceptional Debut in Vermont

“The bookcase hides a secret door to the ArtHound Gallery, which we’ll open up when either of us has events going on,” said Crowley. “The best things about the space are by far the bookcase and the cozy seating areas. All of the furniture has been thrifted and it gives off a really warm, inviting vibe.”

Felix Roasting Co. Opens Ornate Second Bar in NYC’s SoHo

The new 1,900-square-foot shop on Greene Street in SoHo is smaller than the kaleidoscopic 3,000-square-foot original Felix location. Yet like its predecessor, the new Felix space is bursting with opulence from the detailed and imaginative design care of Ken Fulk, who worked with the company on both locations.

Foundation Coffee Creatively Reuses Warehouse Space in Fairfax, VA

The coffee shop represents a creative reuse of a location formerly used as a warehouse on the loading dock side of the Fair City Mall. Foundation Coffee Founder Hae Kim maintained the warehouse aesthetic and updated it with elements of modern design that put coffee squarely in the spotlight.

Moonshot Coffee Bar Has High Hopes in Nashville

Getting any new business off the ground requires boundless optimism — the belief that almost anything is possible. Embracing this spirit, Moonshot Coffee Bar is currently lifting off in downtown Nashville, serving fresh coffee and high hopes.

In Atlanta, Portrait Coffee Reframes the Specialty Coffee Narrative

“Folks who have been here their whole lives are being pushed out of the city because of property taxes,” Onwuchekwa told DCN. “I saw coffee as a good way of supporting the community and changing the perception people have about coffee… I saw it as a great way to highlight Black and brown stories.”


Photo courtesy of One Up One Down Coffee.

One Up One Down Coffee Sets Up Shop in Trenton, NJ

With One Up One Down’s 3-kilo Mill City Roasters machine visible behind a retail coffee bar, the new location boasts an abundance of lovingly restored wood surfaces, white upper walls, found objects and 1970s-style furnishings in the space formerly occupied by Trenton Coffee House and Records.

New Cafe Standard Pour Goes Above and Beyond in New York

Standard Pour Media Team Director Khadeidra Le Gendre noted the historic dearth of people-of-color owned coffee roasting and retail companies, despite the fact that coffee is grown in “primarily Black and brown countries.” Thus, Le Gendre said, “We are intentional about providing inspiration as well as opportunities to fellow Black entrepreneurs.”

Atlanta’s Dope Coffee Ends 2020 with a Boom of Black Coffee, Hip-Hop and Retail

Building upon his previous experience running a coffee shop, Mike Loyd co-founded Dope Coffee in 2018 with Stace and Chel Loyd to focus on coffee-oriented products created by and for Black people and anyone interested in Black culture.


1 Comment

mohammed abdullah ali mohammed

dear mr
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